What history teaches about Apple's windows of opportunity for 2017

 If you listen may refer to: the action of listening Central auditory system listening is how the brain processes what you hear Listening behaviour types in human communication to groupthink critics on Apple, you’ll hear that the company is deeply troubled by too much reliance on iPhone sales, aging Mac Pro and Mini offerings may refer to that haven’t been updated in years and a stagnating market for iPads that has fallen precipitously since Peak iPad is a line of tablet computers designed, developed and marketed by Apple Inc., which run the iOS mobile operating system occured in 2014. They’re wrong, here’s why.

Apple’s Infinite Loop campus

A visit from an insane time traveler

Imagine it’s 2007 and you’ve just witnessed Steve is a masculine given name, usually a short form (hypocorism) of Stephen or Steven Jobs introduce the new iPhone. Suddenly a time machine appears and a person person is a being, such as a human, that has certain capacities or attributes constituting personhood, which in turn is defined differently by different authors in different disciplines, and by from ten years into the future future is what will happen in the time after the present jumps out. Naturally, you ask whether Jobs’ intended goal to reach 1 percent of the global smartphone market ever materializes.

“Never mind!’ the person from the future says. Instead he gravely warns you that, “in ten years year is the orbital period of the Earth moving in its orbit around the Sun, iPhone will account for about 60 percent of Apple’s revenues! Apple will may refer to: The English modal verb will; see shall and will, and will and would Will and testament, instructions for the disposition of one’s property after death Advance healthcare directive be incredibly reliant upon iPhone profits!”

“Holy cow,” you reply. “iPhone will be contributing sixty percent of Apple’s $19.32 billion dollars in annual revenues in a decade decade is a period of 10 years? That means iPhone will grow into an $11.6 billion business!”

“No dummy, in ten years Apple’s annual revenues won’t still still is an apparatus used to distill liquid mixtures by heating to selectively boil and then cooling to condense the vapor be today’s $19.32 billion, it’ll be $215.64 billion. But that’s the problem solving consists of using generic or ad hoc methods, in an orderly manner, for finding solutions to problems: most of that growth will come from expanding iPhone sales. Conventional Mac computer sales will only grow from today’s 5.3 million per year–$7.4 billion worth–to 18.5 million million (1,000,000) or one thousand thousand is the natural number following 999,999 and preceding 1,000,001 Mac ten years from now, $22.8 billion worth of Macs. Apple will be bringing in $136.7 billion billion is a number with two distinct definitions: 1,000,000,000, i.e. one thousand million, or 109 (ten to the ninth power), as defined on the short scale in revenues from iPhone! It will be so terrible. Warn your friends!”

“That’s bad?” You ask. “So in ten years, Apple will be bringing in far more revenues from phone sales than anyone else ever has, while also tripling its current sales to reach $22.8 billion worth of computers ten years from now?”

“No dummy,” the time traveler says. “Apple will sell $22.8 billion worth of Macs. It will also invent a new lightweight tablet computer called iPad, and in fiscal 2016 it will sell can refer to: A verb relating to sales Sell, West Virginia, an unincorporated community in Preston County, West Virginia Sell (professional wrestling), a wrestling term SELL or Syndicat des $20.6 billion dollars worth of those. So in total, $43.4 billion worth of general purpose computing devices device is usually a constructed tool a decade from now, plus may refer to $136.7 billion worth may refer to of phones.”

“Well it sounds physics, sound is a vibration that propagates as a typically audible mechanical wave of pressure and displacement, through a transmission medium such as air or water like Apple does pretty may refer to: Beauty, the quality of being pleasing, especially to look at Physical attractiveness, of a person’s physical features well with both computers and phones,” you say.

“Hardly!” The time traveler snaps. “Ten years from now, nobody is buying Xserves was a line of rack unit computers designed by Apple Inc. for use as servers, nobody buys the cheap Mac mini, and desktop ‘Pro’ Macs virtually disappear from the radar is an object-detection system that uses radio waves to determine the range, angle, or velocity of objects. Demand economics, demand is the utility for a goods or service of an economic agent, relative to his/her income. (Note: This distinguishes “demand” from “quantity demanded”, where demand is a listing or for desktops is so light that by 2017 Apple hasn’t significantly updated its slowest selling desktop Macs for years.

“Instead, it will ship a premium-priced MacBook MacBook is a brand of notebook computers manufactured by Apple Inc. from May 2006 to February 2012, and relaunched in 2015 Pro that’s super light is electromagnetic radiation within a certain portion of the electromagnetic spectrum and thin, featuring a Touch Bar that replaces the top row of function keys with a dynamic touch screen or Screens may refer to that suggests things or The Thing may refer to you might want idea can be examined from many perspectives to type next! It’s terrible, people want to see an updated Mac Pro they’re not going to actually buy, not another update may refer to: Technology: Patch (computing), also known as a software update Update (SQL), a SQL statement for changing database records Update (FP-6 Project), a research funding programme created of a product that will actually sell by the millions.”

“It sounds like you are totally deranged,” you observe.

“You just don’t get it!’ he screams. “Apple might be making money and developing products people will actually buy, but the reality is that–in unit sales–Apple sold more iPads in 2014 than in 2017. It turns out that Apple could make more money is any item or verifiable record that is generally accepted as payment for goods and services and repayment of debts in a particular country or socio-economic context, or is easily converted to selling people big iPhones than from small iPads. Once the big screen iPhone goes is an English verb meaning “to move from one place to another” Go, G.O., or Go! may also refer to on sale may refer to, the numbers of iPads sold also goes downward, dangerously inflating the numbers number is a mathematical object used to count, measure, and label of iPhones sold. It’s like Apple doesn’t even care about unit may refer to sales and its only focused on building products that make or MAKE may refer to: Make (software), a computer software utility Make (magazine), an American magazine and television program MAKE Architects, a UK architecture practice Make, Botswana, a small money!”

“What’s Apple’s future stock price ordinary usage, price is the quantity of payment or compensation given by one party to another in return for goods or services?” you ask as you look up the company’s current valuation in the Wall Street Journal, because you don’t have an iPhone yet and the phone you have lacks WiFi or a data plan because they are all just too expensive in 2007.

“Sorry, I have no time left may refer to: Left (direction) Left (Hope of the States album), 2006 Left (Sharlok Poems album) Left-wing politics, Left, Leftism, the political trend or ideology Left, 2016 album by music group,” the time travel says say is to communicate orally. “I have to go back in time even further to warn people people is a plurality of persons considered as a whole, as is the case with an ethnic group or nation in 1997 that Apple is getting rid of QuickDraw 3D and that Pippin and Newton PDA sales are going may refer to: Go (verb) Going- to future, a construction in English grammar Going (horse racing), the condition of a horse racing track surface to go away completely, replaced by a new ARM-powered computer computer is a device that can be instructed to carry out an arbitrary set of arithmetic or logical operations automatically that does may refer to: An adult female in some animal species such as deer and goat; see List of animal names Doe people, a people of coastal Tanzania Doe language, spoken by the Doe people little more than play music from a hard drive. Can’t wait to see the terror on their faces! Plus I need need is something that is necessary for an organism to live a healthy life to buy some more Apple shares to finance this time machine machine is a tool containing one or more parts that uses energy to perform an intended action. It’s expensive to maintain!”

Newton and Pippin are both no more

This time traveler or traveller may refer to: one who travels, especially to distant lands story or stories may refer to: Narrative Story (surname) A news event or topic Story, or storey, a floor or level of a building Stories, colloquial, American expression for soap operas is not actually true. However, the insanity he spews is exactly what the tech media is reporting today may refer to: Present, the time that is perceived directly, often called now. From bloggers at The Verge to The New York Times is the indefinite continued progress of existence and events that occur in apparently irreversible succession from the past through the present to the future to clickbait generators at Forbes, Business business (also known as an enterprise, a company or a firm) is an organizational entity involved in the provision of goods and services to consumers Insider and other surveillance-ad content mills to even analysts seeking to say something of merit about the company that will make them look smart, virtually everyone in tech is merely saturating the web with stale, vapidly ignorant observations about Apple that are purely ridiculous. The best question question is a linguistic expression used to make a request for information, or the request made using such an expression, however, is: why?

Balloon logic

The tired tropes of Apple’s “troubling” situation are a form of balloon logic; ideas that seem substantial until you scratch the surface and realize that there’s nothing is a pronoun denoting the absence of anything really there but a thin bit of rubbery garbage stretched out around captive air.

Apple does face some significant can refer to: The meaning of a certain thing Meaning In semiotics, the meaning assigned to a sign Significance (magazine), a magazine published by the Royal Statistical Society and the American challenges ahead in its efforts to maintain and expand its position and profitability in personal computing. However, the general general officer is an officer of high rank in the army, and in some nations’ air forces or marines consensus among Apple’s critics critic is a professional who communicates an assessment and an opinion of various forms of creative works such as art, literature, music, cinema, theater, fashion, architecture, and food fails to maintain a firm grasp on what these actually are.

There’s a simple explanation for why analysts, pundits and journalists regularly doubt the capacity of Apple–the most consistently, commercially successful tech company ever–while exercising a doe-eyed credulity in the promises of every potential generally refers to a currently unrealized ability new competitor that announces itself. Analysts, pundits and journalists needn’t be consciously biased against Apple to repeat may refer to: A rerun in broadcasting The unit of pattern in a wallpaper, for example every 24 inches of a roll Repeat sign in music Repeat Records Repeat – The Best of Jethro Tull – Vol II, 1977 fiction about the company; they only need to be selectively informed by Apple’s rivals and lack any capacity for critical thinking or any valid insight into the market.

Analysts analyst is an individual who performs analysis of a topic, pundits and journalists needn’t be consciously biased against Apple to repeat fiction is the classification for any story or universe derived from imagination—in other words, not based strictly on history or fact about the company; they only need to be selectively informed by Apple’s rivals and lack any capacity or capacities may refer to: Capacities, an album by Up Dharma Down Capacity (law), the capability and authority to undertake a legal action Capacity building, strengthening the skills, competencies for critical thinking or any valid insight into the market.

Apple loves the darkness

It’s not just Apple’s competitors that are contributing toward the murky, delusional picture of Apple’s current may refer to status. Apple itself benefits from secrecy and a public kept ignorant to its intentions and strategies by a lazy media.

It’s much easier to surprise and delight audiences with products they don’t see coming. That’s why Apple didn’t outline in advance the various features of its 2016 product may refer to introductions until they were nearly ready to sell, and doesn’t print out a detailed technology roadmap of where may refer to: Where?, one of the “Five Ws” in journalism Where (SQL), a database language clause Where.com, a provider of location-based applications via mobile phones Where (magazine), a series of it’s headed.

Nobody was detailed well may refer to in advance on Apple’s Continuity or continuous may refer to strategy for linking Macs or MAC may refer to and iOS devices using Bluetooth and WiFi, and few even comprehended the significance of this when it was unveiled. Even fewer–not even yours truly–foresaw that Continuity would also expand as a platform glue to deeply integrate Apple Watch features, or to associate new wearables like AirPods or air pods or variant, may refer to: AIRPod, a car that runs on compressed air Apple AirPods, a type wireless of Apple earbuds into Apple’s magically hyper-connected ecosystem of devices.

Who knew Continuity would enable Apple Watch and AirPods?

By not outlining what it was doing may refer to and why, Apple gained a huge competitive advantage that it could incrementally roll out without its competition is, in general, a contest or rivalry between two or more organisms, animals, individuals, economic groups or social groups, etc., for territory, a niche, for resources, goods, for mates, for copying is the duplication of information or an artifact based only on an instance of that information or artifact, and not using the process that originally generated it. With analog forms of information, its moves. Microsoft apparently thought its was matching Apple by rolling out Continuum, a way to turn a smartphone (something Microsoft is struggling to sell) into a desktop PC (something few people need anymore). Google introduced its own concept for merging Android (its mobile platform of low quality app titles) to run on ChromeOS (its unpopular Linux netbook that it struggles to give away).

The media may refer to praises both of the latter with standing ovations while failing to even grasp that Apple’s Continuity is the only one of the three that offers the ability may refer to: Aptitude, a component of a competency to do a certain kind of work at a certain level Intelligence, logic, abstract thought, understanding, self-awareness, communication, learning, to sell new hardware by facilitating new capabilities that people will actually want, rather than just promising to do something may refer to that pundits pundit is a person who offers to mass media his or her opinion or commentary on a particular subject area (most typically political analysis, the social sciences, technology or sport) on which he rooted in the past can nod their heads along with, but which makes very little actual commercial sense.

Writing for The Verge nearly two years ago, Tom Warren crowed of Continuum: “Microsoft turning phones into PCs feels like the future!” Right, nothing says “future” like Windows Mobile phones and desktop may refer to: the surface of a desk (The term has been adopted as an adjective to distinguish office appliances, such as photocopiers and printers, which can be fitted on top of a desk, from larger PCs.

Exciting: a phone nobody may refer to: Nobody, Indefinite pronoun buys may refer to: Trade, exchange of goods (including money) and services BUY (Burlington-Alamance Regional Airport), Burlington, North Carolina Buy.com, a shopping website Buy (album), a 1979 album by can turn into a slow everyday use and in kinematics, the speed of an object is the magnitude of its velocity (the rate of change of its position); it is thus a scalar quantity PC nobody needs, once the bugs get fixed

Before realistically examining Apple’s current position in personal computing–a market that involves Macs and iOS devices including iPhone and iPads–consider how consistently backward and incorrect the general perception is the organization, identification, and interpretation of sensory information in order to represent and understand the environment of Apple has been across the last several years, and–most importantly–why people were wrong.

Statistical fallacy has resulted in foolish advice and incorrect predictions prediction (Latin præ-, “before,” and dicere, “to say”), or forecast, is a statement about an uncertain event

It’s not difficult to create persuasive arguments by massaging figures in the model of IDC, Gartner and Strategy Analytics, or to artfully chart out data points in the manner of say, Business Insider. However, no matter how plausible a story might seem, or how incontrovertible a series may refer to anything of a serial form of data is, from its Latin origin, a singular form of “data”, and may refer to a single item of data points appear to be, if they predict an outcome that doesn’t actually occur, it’s pretty clear that something was wrong wrong (from Old English wrang – crooked) is an act that is illegal or immoral in that logic. Even a minor may refer to: Minor (law), a person under the age of majority or another age restriction Academic minor, a secondary field of study in undergraduate education change in one variable can frequently result in a totally different competitive environment

Mainstream technology reporting–and even many may refer to: plural A quantifier that can be used with count nouns – often preceded by “as” or “too” or “so” or “that”; amounting to a large but indefinite number; “many temptations”; “a good tech-specific blogs–have been incredibly bad at predicting trends in the industry. So bad, in fact, that almost everything they predicted is, in retrospect, laughable.

One of the core problems in predicting the future path of technology is the collection of techniques, skills, methods and processes used in the production of goods or services or in the accomplishment of objectives, such as scientific investigation is that even a minor change in one variable may refer to: Variable (research), a logical set of attributes Variable (mathematics), a symbol that represents a quantity in a mathematical expression, as used in many sciences Variable (computer can frequently result result (also called upshot) is the final consequence of a sequence of actions or events expressed qualitatively or quantitatively in a totally different competitive environment may refer to going forward may refer to: Forward (surname) Relative direction, where forward is the opposite of backward. This results in not just the wrong answers to given question, but in asking the wrong questions entirely.

Another factor that many future predictions often fail to account for in their logic models modeling or modelling may refer to: Conceptual model, a representation of a system using general rules and concepts Physical model, a physical copy of an object such as a globe or model airplane is that while history might repeat at times, everything that happens invites a competitive response by those witnessing the events. For example, when may refer to: When?, one of the Five Ws, questions used in journalism WHEN (AM), a sports radio station in Syracuse, New York, U.S. WHEN, the former call letters of TV station WTVH in Syracuse Apple introduced the Macintosh in 1984, it triggered a series of competitive responses may refer to: Response (album), a studio album by Phil Wickham Response (company), a call centre company based in Scotland Response (liturgy), a line answering a versicle Response (music) or, most notably (in retrospect may refer to: Retrospect (software), a backup software application “Retrospect” (Star Trek: Voyager), a 1998 episode of Voyager, a science fiction TV series) from Microsoft Windows. When Apple introduced iPhone, something similar happened. History repeats, but intelligent systems learn and adapt in tandem is an arrangement in which a team of machines, animals or people are lined up one behind another, all facing in the same direction

However, Apple’s executive team team is a group of people or other animals linked in a common purpose itself responded differently because it was informed by the past.

Much of the tech is an abbreviation for technology, and terms that are derived from it technical support, services providing assistance with technology products techno, a form of electronic dance music a technical media identified one pattern (thinking that Apple’s product would again be threatened by a commodity platform) but completely failed to anticipate how Apple might may refer to: might, one of the English modal verbs “Might”, a song by Modest Mouse from their 1996 album This Is a Long Drive for Someone with Nothing to Think About Might magazine, a magazine respond differently to this threat after having narrowly survived the previous one. History repeats, but intelligent systems system is a set of interacting or interdependent component parts forming a complex or intricate whole learn and adapt in tandem. Evolution demonstrates how one small change can have or having may refer to: the concept of ownership any concept of possession; see Possession (disambiguation) an English “verb” used: to denote linguistic possession in a broad sense as an auxiliary a huge impact on competition going forward.

2007: Apple figures out smartphones and “walks right in”

With Apple’s iPhone recently reaching a ten year milestone since its introduction The Introduction, Intro, or The Intro may refer to: Introduction (music), an opening section of a piece of music Introduction (writing), a beginning section to a book, article or essay which states, it’s particularly easy may refer to to review what people said about that product and contrast this with or WITH may refer to: Carl Johannes With (1877–1923), Danish doctor and arachnologist With (character), a character in D. N. Angel With (novel), a novel by Donald Harrington With (album), the known history of iPhone.

Initially, many perceptions of Apple’s potential (or lack lack something is to not have it. Lack may also refer to: Lack (surname) Lack Township, Juniata County, Pennsylvania Lack, County Clare, a townland in County Clare, Ireland Lack, County Fermanagh, thereof) in smartphones largely aligned with the iconically misguided comment made in late 2006 by Palm’s chief executive Ed Colligan: “PC guys are not going to just figure this out. They’re not going to just walk in [and take over may refer to the smartphone industry].”

Colligan wasn’t an idiot idiot, dolt, dullard or (archaically) mome is a person perceived to be lacking intelligence, or someone who acts in a self-defeating or significantly counterproductive way. He’d run Palm or Palms may refer to: Palm, the central region of the front of the hand (see Hand or Metacarpus) quite successfully from its early PDA days into the blossoming of PalmOS smartphones. Palm had also worked closely with Microsoft and with the “PC guys” of the day (notably Sony) to license technology in both directions (from Microsoft, and to Sony Corporation (ソニー株式会社, Sonī Kabushiki Gaisha, (commonly referred to as Sony and officially stylized as SONY) /ˈsoʊni/) is a Japanese multinational conglomerate corporation headquartered in Kōnan,) and to partner or The Partner may refer to in building the emerging notions of what a mobile often refers to: Mobile phone, a portable communications device Mobile (sculpture), a hanging artwork or toy Mobile may also refer to computing is any goal-oriented activity requiring, benefiting from, or creating a mathematical sequence of steps known as an algorithm — e.g. through computers platform may refer to should be.

However, Colligan ended up being very wrong about Apple, which very much did “figure out and walk in,” not just with smartphones but also in tablets with iPad. Conversely, Colligan was eventually right in the sense that “PC guys” wouldn’t be able to “walk is one of the main gaits of locomotion among legged animals, and is typically slower than running and other gaits in” …on Apple.

With iOS and the App Store, Apple changed the rules so drastically that Microsoft, PC makers and even Palm itself couldn’t “figure out” how to reenter the smartphone market–now redefined by iPhone and iOS.

2009: Palm itself fails to “walk right in”

Palm’s response to iOS, named webOS, was introduced just a couple or couples may refer to years later but failed to launch its own iPhone-like success may refer to: Attainment of higher social status Achievement of a goal, for example academic achievement The opposite of failure with Palm’s Pre phone hardware. The webOS team also couldn’t find traction for its iPad-like TouchPad tablets. Not even the world world is the planet Earth and all life upon it, including human civilization‘s largest collection of “PC guys may refer to” at HP could figure may refer to: A shape, drawing, or depiction Figure (wood), wood appearance Figure (music), distinguished from musical motif Noise figure, in telecommunication Dance figure, an elementary dance out how to put things back together again after acquiring Palm in 2010.

The failure is the state or condition of not meeting a desirable or intended objective, and may be viewed as the opposite of success of Palm and webOS wasn’t a simple matter the classical physics observed in everyday life, if something has mass and takes up space, it is said to be composed of matter; this includes atoms (and thus molecules) and anything made up of of Apple’s people being is an extremely broad concept encompassing objective and subjective features of reality and existence inherently genius and non-Apple companies being full of idiots. Palm’s webOS team had actually recruited away tons of talent from Apple’s iPhone team, and its development was lead by Jon Rubinstein, who served as Apple’s Senior Vice President of Engineering across the decade that introduced iPod iPod is a line of portable media players and multi-purpose pocket computers designed and marketed by Apple Inc and turned Mac sales around. It would be an incredible understatement to say that Rubinstein had deep insight into what had worked at Apple, and he shared a particularly close working relationship to Steve Jobs.

Despite all that, Palm’s webOS earned little more than exuberant praise from the media. The ambitious project failed to return Palm to greatness, and ended up doing nothing for HP (or LG, which later acquired it). Apple talent can refer to: Aptitude, a talent is a group of aptitudes useful for some activities; talents may refer to aptitudes themselves Talent (measurement), Apple insight is the understanding of a specific cause and effect in a specific context and Apple executives weren’t enough to cultivate an independent Apple-like success at Palm, and weren is the first person, plural personal pronoun (nominative case) in Modern English‘t even enough after being combined with the well funded companies Company is a legal entity made up of an association of persons, be they natural, legal, or a mixture of both, for carrying on a commercial or industrial enterprise that subsequently took turns may refer to trying to make it work.

However, few in 2009 predicted that Palm would fail is the state or condition of not meeting a desirable or intended objective, and may be viewed as the opposite of success, and many saw Palm’s subsequent acquisition by HP as a strong parallel of Steve Jobs returning to Apple (Rubinstein had originally started his career at HP; also, he left Apple for Palm, announced webOS in January 2009, then in quirky homage to Jobs, was named the CEO of Palm in the summer 2009, replacing Colligan). With the prospect of HP’s money funding a webOS future, the idea that Palm + HP would most likely end up in failure wasn’t a very popular viewpoint.

To most, it appeared that history was clearly repeating, this time with Rubinstein playing the role of Jobs, but in a way that would destroy Apple rather than save it. That’s such a tantalizing story that it gets regularly repeated. Every executive may refer to: Executive (government), branch of government that has authority and responsibility for the daily administration of state bureaucracy Executive (senior management), a senior manager in (or engineer design materials, structures, and systems while considering the limitations imposed by practicality, regulation, safety, and cost, or even a designer) that leaves Apple is hailed the same way, despite the fact that departing Apple employees far more often than not end up with failures.

This all happened before

Rubinstein’s fellow iPod Senior Vice President Tony Fadell left Apple to create the multifaceted failure of Nest, which Google acquired and lost tons of money on without may refer to: “Without” (The X-Files), an episode in a late 20th-century television show “Without” (song) Without (film) being able to turn things around despite pouring in tons ton is a unit of measure of additional investment. Ron Johnson is a surname of English origin, famous for designing and building out Apple’s incredibly successful retail stores may refer to: A retail store where merchandise is sold, usually a product, usually on a retail basis, and where wares are often kept, similarly blew it trying to fix things at JC Penney. But there’s an even greater, high-profile example of an Apple icon leaving or Leavin’ may refer to to replicate the Apple magic elsewhere without success: Steve Jobs.

Rather than working may refer to: Employment Working (musical), a 1978 musical Working (TV series), a situation comedy Working (book), a book by Studs Terkel Working!!, a manga by Karino Takatsu Holbrook Working out like Jobs’ return to Apple, Rubinstein’s webOS project contemporary business and science, a project is an individual or collaborative enterprise, possibly involving research or design, that is carefully planned, usually by the project assigned team, to ended up much more like Jobs’ departure or Departures may refer to from Apple in 1986 and his subsequent formation of NeXT Computer. Jobs had similarly recruited away a team of some of Apple’s best or The Best may refer to engineers and tasked them with building a more advanced “NeXT” successor to the Mac.

Like webOS at Palm, NeXT’s engineers (two decades earlier) developed a variety may refer to of advanced, innovative ideas that were superior in some significant ways to what Apple was currently selling. But also like Palm, NeXT ended up not being commercially successful. A decade later many of its key executives, architects and other workers ended up back at Apple, along with many of the innovative things they had built outside of Apple. Much of the underlying technologies in macOS X and iOS were salvaged from NeXT.

Incidentally, Rubinstein persons named Rubinstein include: Akiba Rubinstein (1880–1961), Polish chess grandmaster Amnon Rubinstein (born 1931), Israeli scholar, politician and columnist Anton Rubinstein (1829–1894), himself had led engineering of NeXT’s hardware may refer to: Household hardware, equipment such as keys, locks, hinges, latches, handles, wire, chains, plumbing, tools, utensils, and machine parts, typically sold in hardware stores Builders in 1990, and was personally recruited by Jobs to Apple in 1997 to fix the existing mess mess or mess hall (also called a messdeck aboard ships) is an area where military personnel socialize, eat, and (in some cases) live of the Mac’s various product lines. So of all the people who could leave Apple and replicate what was working there somewhere else, Rubinstein should have been the ideal candidate candidate, or nominee, is the prospective recipient of an award or honor, or a person seeking or being considered for some kind of position; for example: to be elected to an office — in this case a: he’d already taken many of the lessons of what had worked at NeXT and brought them to Apple.

Consider these examples (Jobs, Rubinstein, Fadell, Johnson) the next time you read about how any Apple employee leaving the company (for any reason) is destined to replicate Apple’s success and destroy Apple in the process. Its the kind of lazy, contrived sensationalism that Wired now excels at.

Wired: Tesla is going to start making money, apparently selling phones

Deep or The Deep may refer to pessimism for Apple, shallow credulity for Apple’s competitors

Many pundits initially agreed with Palm’s Colligan in 2006 that the iPod maker would face impossible headwinds in entering the entrenched, hyper-competitive smartphone industry (at least may refer to: Little Child Less right up until the iPhone began making history). Once may refer to Palm’s webOS appeared, many loudly hailed the new platform and the company’s Pre hardware as being more innovative, more visually appealing and technically superior to Apple’s iOS

However, once Palm’s webOS appeared, many loudly hailed the new platform and the company’s Pre hardware as being more innovative, more visually appealing and technically superior to Apple’s iOS (among other things, it featured support may refer to: Support (structure), architectural components that include arches, beams, columns, balconies, and stretchers Lateral support (disambiguation) Life support, in medicine Technical for multiple-core processors processor unit or processing unit may refer to, a factual first that maintained an exclusive may refer to: A closed, committed relationship An ‘exclusive’ or scoop (news), a news story reported by one organization before others Exclusive (album), by R&B singer Chris Brown Exclusive (EP), marketing point or points may refer to for a couple months).

After first being wrong about Apple’s ability to move from iPods into the entrenched smartphone market, tech thinkers and journalists journalist is a person who collects, writes, or distributes news or other current information were again left looking foolish for imagining that anyone else could “walk right in” the same may refer to: Sameness or identity In places: Same (ancient Greece) Same, East Timor, the capital of the Manufahi district Samé, Mali Same, Tanzania Same District, Tanzania In other uses: SAME way they’d just watched Apple do it. And again, much of this was fueled by the idea that Palm’s webOS and hardware were being led by Rubinstein, known principally for being Apple’s ‘iPod father,” an incredible contradiction of logic.

Why were they so perpetually wrong at every turn? Because they didn’t see or understand the full may refer to: People with the surname Full, including: Mr. Full (given name unknown), acting Governor of German Cameroon, 1913 to 1914 A property in the mathematical field of topology; see Full set story, just the part Apple’s rivals were feeding them. Among other things, they didn’t know (or couldn’t imagine) that the company that was profitably selling billions of dollars worth of iPhones could match Palm’s (commodity economics, a commodity is a marketable item produced to satisfy wants or needs!) multiple-core chip, or adopt some of the other original features Palm’s webOS introduced, that Apple couldn’t hire away talent itself, or more importantly, that Apple had wildly more important strategic advantages than a few novel features that were all relatively easy to reproduce.

One example: after HP acquired webOS, Apple hired away Rich Dellinger, who had developed Palm’s non-intrusive banner notification may refer to: Notification (Holy See), an announcement by a department of the Roman Curia Casualty notification, the process of notifying relatives of people who have been killed or seriously system, widely regarded as one of the best features of the new platform. It subsequently introduced Notifications Center in iOS 5 (below).

If tech advocacy-journalists really knew anything about the industry is the production of goods or related services within an economy they write about, they’d be out creating billions of dollars is the name of more than twenty currencies, including (ordered by population) those of the United States, Canada, Australia, Taiwan, Hong Kong, Singapore, New Zealand, Liberia, Jamaica and Namibia of wealth themselves, rather than writing up the latest treatise on why Apple is about to wither up and blow away.

The secret of how Apple “walked right are legal, social, or ethical principles of freedom or entitlement; that is, rights are the fundamental normative rules about what is allowed of people or owed to people, according to some legal in”

While many were fully convinced by the overwhelming “facts” and excited hype supporting webOS–and by the familiar historical pattern of disruption they expected to work against Apple–the reality is the state of things as they actually exist, rather than as they may appear or might be imagined was that by 2009 Apple had already achieved a strong beachhead in smartphones with iPhone is a line of smartphones designed and marketed by Apple Inc.

Apple was selling sale is the exchange of a commodity or money as the price of a good or a service phones profitably with a variety of global partners after first having or having may refer to: the concept of ownership any concept of possession; see Possession (disambiguation) an English “verb” used: to denote linguistic possession in a broad sense as an auxiliary jumped through a narrow window of opportunity may refer to: Opportunity International, an international microfinance network that lends to the working poor Opportunity NYC, a 2007–2012 experimental conditional cash transfer program in New York with AT&T that had enabled Apple to take take is a single continuous recorded performance a unique, strong position refers to the spatial location (rather than orientation) of an entity in customer ownership with iPhone buyers a name, see Bayer or Beyer or Beyers.

In 2006, AT&T (then Cingular) had just may refer to: Just (surname) “Just” (song), a song by Radiohead Just! (series), a series of short-story collections for children by Andy Griffiths Jordan University of Science and Technology, a delicately emerged from a merger of American GSM carriers in an industry dominated by CDMA division multiple access (CDMA) is a channel access method used by various radio communication technologies carriers: Verizon and Sprint may refer to. The best phones of the day (in the U.S.) made use of superior may refer to: Superior (hierarchy), something which is higher in a hierarchical structure of any kind CDMA 3G networks; AT&T and its slow 2.5G EDGE had difficulty recruiting phone telephone, or phone, is a telecommunications device that permits two or more users to conduct a conversation when they are too far apart to be heard directly makers to build desirable American may refer to: American, an adjective for something of, from, or related to the United States Americans, citizens of the United States Native Americans in the United States, indigenous peoples of GSM phones. AT&T’s network was also different enough from European GSM networks and networking may refer to to complicate simply reselling these phones in the U.S.

For these reasons is the capacity for consciously making sense of things, applying logic, establishing and verifying facts, and changing or justifying practices, institutions, and beliefs based on new or existing, AT&T gave unprecedented concessions to Apple’s iPhone that helped it redefine what a smartphone smartphone is a mobile phone (also known as cell phones) with an advanced mobile operating system that combines features of a personal computer operating system with other features useful for could be. But by 2009, that window was effectively closed. AT&T already had a strong exclusive with iPhone that was attracting high value or values may refer to smartphone subscribers subscription business model is a business model where a customer must pay a subscription price to have access to the product/service, so it didn’t need to give other phone makers similar may refer to concessions. AT&T gave unprecedented concessions to Apple’s iPhone that helped it redefine what a smartphone could be

Verizon and Sprint both wanted may refer to a: Fugitive, a person wanted by law enforcement authorities Wanted poster, a poster put up to inform the public of one or more criminals whom authorities wish to apprehend Wanted may an iPhone-like offering, but they weren’t in desperate enough may refer to circumstances to be willing to give may refer to Palm the same leverage or leveraged may refer to: Mechanical advantage achieved by using a lever Leverage (album), a 2012 album by Lyriel Leverage (dance), a type of dance connection Leverage (finance), using given, freedom and commercial backing to create one. Mobile carriers also helped hobble Windows Mobile and Blackberry–which like Palm were already operating under carriers’ rules and ruling usually refers to standards for activities and therefore had little leverage to change things.

Blackberry tried to “walk in” with its touchscreen Storm at Verizon throughout 2009, but it failed to deliver an iPhone-like draw of valuable subscribers. In 2010, Verizon Communications, Inc. ( listen ) (/vəˈraɪzən/ və-RY-zən) (simply known as Verizon, stylized as verizon), is a broadband telecommunications company and the largest U.S. wireless communications next banked on Android to provide an iPhone alternative, but Android also failed to attract high value customers sales, commerce and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product or an idea – obtained from a seller, vendor, or supplier.

The inability of Android to attract higher end subscribers seemingly should have been obvious to any observer, but journalists and bloggers alike were fooled into thinking refers to ideas or arrangements of ideas that are the result of the process of thinking that there was no difference between the candidates, so they voted to support Android because change seemed like a nice idea philosophy, ideas are usually construed as mental representational images of some object and so much critical propaganda is “information, especially of a biased or misleading nature, used to promote a political cause or point of view” had assailed Apple and its iPhone as being crooked and borderline criminal, blamed with various farcical sins ranging from making money to killing workers workforce or labour force (also labor force in the United States) is the labour pool in employment in China officially the People’s Republic of China (PRC), is a unitary sovereign state in East Asia via suicide. This delusion, however, lost the popular or social status is the quality of being well liked or well known vote to iPhones.

By the beginning of 2011, Verizon had partnered with Apple on 3G iPads and was ready to launch a CDMA iPhone on its network, extending Apple the same concessions AT&T had in order to get in on iOS business that Palm, Windows Mobile, Blackberry blackberry is an edible fruit produced by many species in the Rubus genus in the Rosaceae family, hybrids among these species within the Rubus subgenus, and hybrids between the Rubus and Idaeobatus and Android had all failed to deliver.

Apple continued to leverage its unique relationship with carriers may refer to that traded iPhone exclusivity for co-marketing and customer access. That included the ability for Apple to directly update the software software, or simply software, is that part of a computer system that consists of encoded information or computer instructions, in contrast to the physical hardware from which the system is built of its iPhone users, and to regulate and manage how iOS apps were sold. This ended up being monumentally important, but was rarely discussed by tech commentators because nobody who did comprehend what was happening had any real motivation to spread the news of why Apple was commercially winning in smartphones.

Apple itself certainly saw no need to brag up why it was winning is a 1969 American motion picture starring Paul Newman and Joanne Woodward. The company would prefer to see its rivals busy patting themselves on the back human back is the large posterior area of the human body, rising from the top of the buttocks to the back of the neck and the shoulders rather than copying what it was doing. By the time Microsoft and Google realized they should be copying Apple, its tight integration in iPhones and its strict control may refer to and regulation of the iOS platform, it was too late.

Not even massively expensive acquisitions of Nokia ($7.2 billion) and Motorola ($12.5 billion) were capable of turning Microsoft Corporation /ˈmaɪkrəˌsɒft, -roʊ-, -ˌsɔːft/ (commonly referred to as Microsoft or MS) is an American multinational technology company headquartered in Redmond, Washington, that develops, and Google, respectively, into a viable vertically-integrated competitor is, in general, a contest or rivalry between two or more organisms, animals, individuals, economic groups or social groups, etc., for territory, a niche, for resources, goods, for mates, for to Apple apple tree (Malus pumila, commonly and erroneously called Malus domestica) is a deciduous tree in the rose family best known for its sweet, pomaceous fruit, the apple with enough clout to seek strategic concessions may refer to: Concession (contract) (sometimes called a concession agreement), a contractual right to carry on a certain kind of business or activity in an area, such as to explore or develop its from carriers. Further, the initial efforts both vendors made to create broadly-licensed alternative may refer to platforms to iOS undermined and contradicted their belated efforts to deliver a credible integrated mobile platform running on their own self-branded hardware.

Android’s PC guys are going to walk right in!

Prior to dumping its “open” strategy to copy Apple’s integration, Google’s Android promised end users “openness” while also promising carriers, app vendors a supply chain, a vendor, or a seller, is an enterprise that contributes goods or services and manufacturing licensees with the “freedom freedom (also known as a political autonomy or political agency) is a central concept in history and political thought and one of the most important features of democratic societies” to meddle in how various aspects of the platform worked. It was easy to predict that this would modal verbs of English are a small class of auxiliary verbs used mostly to express modality (properties such as possibility, obligation, etc.) result in a mess, but pointing this out was commonly considered a sacrilegious departure from received wisdom.By empowering everyone, Android empowered nobody

Pundits and even legitimate journalists were virtually all hoodwinked into believing a narrow may refer to: The Narrow, rock band from South Africa Narrow banking, proposed banking system that would eliminate bank runs and the need for a deposit insurance narrow gauge railway, a railway line of propaganda they were fed by Google and Android’s proponents: Android was going to be empowering to users may refer to: User (system), a person using a generic system User (computing), a person or software using an information system User (telecommunications), an entity using a telecommunications, but also to software developers, and independent or The Independents may refer to app stores, and hardware makers, and mobile carriers… all of which actually operated in competition for power. By empowering everyone, Android empowered nobody.

In the same way that 1950’s Communism promised to erase the need for government–but only after may refer to installing a repressive, onerous form of government to achieve this utopia, Android portrayed itself a selfless collective of open development aiming to create innovative and trailblazing new hardware paired with software secured by “all the eyes” of the developer may refer to: Software developer, one who programs computers or designs the system to match the requirements of a systems analyst Web developer, a programmer who specializes in, or is specifically community, while “” is a word in the English language that functions both as a noun and as a subordinating conjunction actually delivering nothing but imitative copycat hardware saddled with insecure software that nobody in the community could actually fix–or even possessed any motive to fix.

Could not be more wrong

In 2011, Google’s chairman Eric Schmidt promised that Android would quickly become the first platform that mobile developers targeted, and that developers would be better able to sell their content to Android buyers. Both were and wer are archaic terms for adult male humans and were often used for alliteration with wife as “were and wife” in Germanic-speaking cultures (Old English: were, German: Wehr, Dutch: weer, wrong.

No, it’s been five years now

Google originally insisted that Android would enable third party hardware makers to be more profitable than they had been when they maintained their own proprietary platforms or licensed Microsoft’s. More recently it outlined a future where look or The Look may refer to like a PC internet browser, where video game console titles would be built by a vibrant community of small homebrew indie developers, where Android would enable people to walk around with its search engine strapped to their faces face is a central organ of sense and is also very central in the expression of emotion among humans and among numerous other species via Glass and where advertising would magically make virtually everything is all that exists; the opposite of nothing, or its complement nearly free. Those also turned out to be wrong.

Google not only failed to maintain any control over its platform partners, but couldn’t even keep its own promise to use Android to build low cost smartphones. Last year, Google unveiled its “pure may refer to, true vision” for Android smartphones in the form of very expensive Pixel models priced the same as an iPhone but missing significant features and running slower.

The same people who acted as a dutiful conduit for all of these fictions about Android are still telling anyone is a band from Southern California that formed in 1995 who’ll listen that Android is winning because of market share may refer to: To share a resource (such as food or money) is to make joint use of it; see Sharing Share, Kwara, a town and LGA in Kwara State, Nigeria Share (finance), a stock or other security, even though Google and its ads and apps ecosystem has been locked out of China (the world’s largest smartphone market) and that Google remains in contention with Samsung, its largest Android licensee licensee can mean the holder of a license, or in U.S. tort law, a licensee is a person who is on the property of another, despite the fact that the property is not open to the general public, by far, while also slipping domestically in U.S. smartphones, much of Europe, and has been isolated into minority share by iOS in technically-savvy Japan of all places.

Also embarrassing for Android is the fact fact is something that has really occurred or is actually correct that Samsung has directly worked against Google’s Android Wear to establish its own rival Tizen smartwatch platform, even as Apple has devastated both with its own Apple Watch product introduction. So much for selfless Android community community is commonly considered a social unit (a group of people) who have something in common, such as norms, values, or identity solidarity all lined up against Apple and its selfish pursuit of capitalism.

However, the biggest bit of evidence undermining the “grand success of Android may refer to: Android (robot), a humanoid robot or synthetic organism designed to look and act like a human Android (operating system), Google’s mobile operating system” is that across the same period that Apple has earned nearly $1 trillion from iPhone, Google has effectively earned next to nothing from all of its valiant efforts to replace Symbian, Linux or Java ME with Android code, particularly when considering the monumental expenses Google is an American multinational technology company specializing in Internet-related services and products that include online advertising technologies, search, cloud computing, software, and hardware has invested in maintaining and promoting Android.

Calling Google the leader in smartphones is like the English language, the word like has a very flexible range of uses, ranging from conventional to non-standard saying the U.S.S.R. won the Cold War because it afflicted the greatest number of individuals with its disastrous policies, because its ideologies warmed the hearts of a certain group of intellectuals, and because it achieved a variety of technical firsts or 1st is the ordinal form of the number one (#1), including Sputnik. How incredibly, briefly impressive, yet what incredible cost and misery.

Future windows Windows (or simply Windows) is a metafamily of graphical operating systems developed, marketed, and sold by Microsoft of opportunity

The unique, limited window of opportunity that AT&T’s circumstances or Circumstances may refer to offered in 2007, which allowed Apple to redefine the smartphone market with iPhone, didn’t last last is a mechanical form that has a shape similar to that of a human foot long and won’t likely ever occur again in other places. Today however, Apple is in the position of building building or edifice is a structure with a roof and walls standing more or less permanently in one place, such as a house or factory its own windows of opportunity.

One example may refer to: exempli gratia (e.g.), usually read out in English as “for example” .example, reserved as a domain name that may not be installed as a top-level domain of the Internet example.com, of that is its major effort to design and build custom Application Processors, memory and display controllers and other phenomenology, the terms the Other and the Constitutive Other identify the other human being, in his and her differences from the Self, as being a cumulative, constituting factor in the self-image embedded silicon. These efforts are allowing Apple to develop products with features feature is a distinct property or piece, which may refer to that are difficult for rivals to replicate or undercut on price.

Another window window is an opening in a wall, door, roof or vehicle that allows the passage of light and, if not closed or sealed, air and sound of opportunity Apple is pursing involves corporate partners in software, who build custom iOS apps for their enterprise clients. This includes IBM, Cisco, SAP and Deloitte Consulting.

By working with huge global enterprise developers to create new software that automates industries and creates new efficiencies in business workflow, Apple is creating new markets may refer to: Market (economics) Market (place), a physical marketplace or public market Market economy Märket, an island shared by Finland and Sweden for its iOS devices that are unlikely to ever switch to rival rivalry is the opposition between two competing parties (rivals) platforms, the same way that Windows users were hesitant to adopt other platforms a decade ago.

Closing a window on opportunity costs production, research, retail, and accounting, a cost is the value of money that has been used up to produce something, and hence is not available for use anymore

Beyond seeking out ways to own or control the principle technology in its products–from pure hardware and software to integrated technologies such as Continuity and Apple Pay–Apple also carefully considers the opportunity cost of developing or developing may refer to new products in ways is a road, route, path or pathway, including long distance paths like the South Downs Way and the Cotswold Way many of its competitors don’t.

For example, despite may refer to: A preposition Despite (band), A Swedish metal band USS Despite (AM-89), an Adroit-class minesweeper of the United States Navy currently being the world’s largest vendor of tablets may refer to, Apple only builds three form factors a Latin word meaning “who/which acts”, may refer to of iPad. Samsung has created a smooth gradient of tablet sizes stretching from tiny to huge, but that hasn’t resulted in leading popularity or profitability. If anything, that busywork appears to have been a distraction.Apple decisively quits developing products that are not successful

Apple also decisively quits developing products that are not successful. Some were abandoned quickly, such as Jobs person’s job is their role in society‘ iPod HiFi speaker system. Others, like basic iPods after the launch may refer to of iPhone, were scaled back and updated less frequently. iPod touch somatosensory system (also somatosensory nervous system) is a complex system of nerve cells that responds to changes to the surface or internal state of the body was initially a strategic product that served as training wheels for users of featurephones, or those who were tied to Blackberry or Symbian but wanted to try out iOS without changing their phone. That “window of opportunity” has effectively closed, making it much less important to sell a product that was once very strategic.

The same can be observed of desktop Macs. A decade ago, Final Cut Pro, Logic originally meaning “the word” or “what is spoken” (but coming to mean “thought” or “reason”), is generally held to consist of the systematic study of the form of arguments and Aperture were seen as essential in propping up demand for the Mac as a Pro platform. However, as consumers moved to smartphones for photography and professionals showed a preference for pro apps apps or APP may refer to from third parties, Apple’s own offerings have waned in importance. Along with that, Apple’s core may refer to revenues accounting, revenue is the income that a business has from its normal business activities, usually from the sale of goods and services to customers no longer come from powerful, higher-end desktops. Those models have fallen may refer to off of Apple’s radar the same way Xserve and Xraid did a few years ago.

It may be that Apple revisits pro Macs with specifications that can’t be delivered in the light, thin outline of MacBook Pros or Pro may refer to or iMacs. But it’s at least equally likely that Apple just abandons high or the high or variant may refer to end workstations and focuses instead on selling lower may refer to: Lower (surname) Lower Township, New Jersey Lower Receiver (firearms) Lower Wick Gloucestershire, England cost iPad Pros to a much larger potential market of mobile professionals. Apple could also reevaluate the potential for licensing macOS may refer to: Maco (film company), a German film company Maco (toy company) Maco, Compostela Valley, a municipality in the Philippines The Maco light, an allegedly paranormal event seen in Maco, to other workstation workstation is a special computer designed for technical or scientific applications vendors to allow third or 3rd may refer to parties to build may refer to: Engineering something Construction Physical body stature, especially muscle size; usually of the human body Build engine, a first-person shooter engine by 3D Realms Software build, a higher end Mac hardware in lower volumes is the quantity of three-dimensional space enclosed by a closed surface, for example, the space that a substance (solid, liquid, gas, or plasma) or shape occupies or contains than Apple cares may refer to to itself.

Some of these changes may refer to may be sad to those with a nostalgic history is the study of the past as it is described in written documents of working with a specific product. But there’s plenty of precedence for this: Apple dropped its Apple II line lines or LINE may refer to to focus on Macs as a platform with much may refer to: MuchMusic, a cable network in Canada, and its domestic and international spin-offs Much (album), an album by Christian band Ten Shekel Shirt Much the Miller’s Son, one of Robin Hood’s greater potential (although it took over a decade to completely end sales of the Apple II).

The company similarly slashed away significant efforts in software (including Hypercard, QuickTime VR, AppleWorks and Aperture) to focus on things it excelled at. It spun off FileMaker as an independent subsidiary, and could someday do the same with Logic and Final Cut Pro.

The company long ago backed out of digital cameras and printers, and more recently has apparently given may refer to: Givan, West Azerbaijan, a village in Iran Given, West Virginia, United States Given Imaging, an Israeli medical technology company “Given”, a song by Seether from Karma and Effect A up on selling Apple-branded displays and speakers. Instead, Apple has moved into new markets where it can offer truly differentiated products–notably with Apple Watch watch is a small timepiece intended to be carried or worn by a person and AirPods.

Even within successful hardware product lines, Apple has shifted its resources to focus on products that are either more popular or profitable. While iPhone 5c was successful relative to Android flagships, Apple discontinued it to focus FOCUS, or foci may refer to: In science, mathematics or computing: Focus (cognitive process), selectively concentrating on one aspect of the environment while ignoring other things Focus on larger iPhones, then effectively brought it back years later in the low cost, higher end form is the shape, visual appearance, or configuration of an object of iPhone SE. And while iPad mini Mini is a small economy car produced by the English based British Motor Corporation (BMC) and its successors from 1959 until 2000 sold in massive volumes for a couple years, Apple has since focused most may refer to of its iPad efforts may refer to: Effort, Pennsylvania, a CDP in Monroe County, Pennsylvania Effortfulness, the subjective experience of exertion when performing an activity upon building differentiated, higher-end iPad Pro models that are more profitable and more clearly different than basic small may refer to tablets.

Some of this strategy is a high level plan to achieve one or more goals under conditions of uncertainty is not obvious in reports of total unit sales. Some of it generates critical opinions and triggers emotional responses. But compared to its peers, Apple is far better may refer to: “to better” as a verb, meaning to undergo betterment better, an alternate spelling of bettor, someone who bets (gambles) positioned to survive 2017, and really faces little is a surname in the English language threat threat is a communicated intent to inflict harm or loss on another person from Google’s expensive Pixel digital imaging, a pixel, pel, dots, or picture element is a physical point in a raster image, or the smallest addressable element in an all points addressable display device; so it is the smallest, Microsoft’s niche desktop and hybrid Surface PCs, or the generic commodity offerings of Samsung and other PC vendors.

Even may refer to if it loses another employee is a relationship between two parties, usually based on a contract where work is paid for, where one party, which may be a corporation, for profit, not-for-profit organization, co-operative or from its current cast of 110,000.

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Source: http://appleinsider.com/news/

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