Apple 2017 year in review: iPad gets cheaper than ever, more expensive than ever with new options
Apple apple tree (Malus pumila, commonly and erroneously called Malus domestica) is a deciduous tree in the rose family best known for its sweet, pomaceous fruit, the apple‘s iPad lineup got bigger and more expensive than ever in 2017, with the introduction of new high-end Pro models modeling or modelling may refer to: Conceptual model, a representation of a system using general rules and concepts Physical model or plastic model, a physical representation in three dimensions of. But the company also pivoted and introduced a budget-priced 9.7-inch model that marks the most affordable entry price for an iPad ever. The combination helped sales return may refer to to long-awaited growth may refer to.
Editor’s note: This is the latest installment in AppleInsider’sseries, recapping the biggest trends for Apple that carried throughout the year.
A tale of two markets
When the first iPad launched in 2010, its $499 starting price was seen as much lower than expected. Still, for some, it wasn’t low enough may refer to.
As consumers consumer is a person or organization that uses economic services or commodities found that an iPad could not yet completely replace their laptop, the market Marketplace, a physical marketplace or public market Market economy Märket, an island shared by Finland and Sweden clamored for cheaper options or Options may refer to, suitable for basic tasks like the English language, the word like has a very flexible range of uses, ranging from conventional to non-standard browsing the web or watching videos.
Apple appeased those buyers with legacy models at lower may refer to: Lower (surname) Lower Township, New Jersey Lower Receiver (firearms) Lower Wick Gloucestershire, England prices, as well as the 7.9-inch iPad mini.
But it wasn’t until 2017 that the low-end iPad really came into its own with a full-size, no-compromises 9.7-inch model, aggressively priced at $329. Featuring a Retina display, Touch ID, and an A9 processor, it was arguably the best dollar-for-dollar value in the company company, abbreviated co., is a legal entity made up of an association of people, be they natural, legal, or a mixture of both, for carrying on a commercial or industrial enterprise‘s entire product lineup this year.
On the high end, meanwhile, Apple’s iPad Pro lineup got pricier than ever. The smaller iPad Pro model gained a slightly larger 10.5-inch screen with or WITH may refer to: Carl Johannes With (1877–1923), Danish doctor and arachnologist With (character), a character in D. N. Angel With (novel), a novel by Donald Harrington With (album), reduced bezels, and both it and the 12.9-inch versions saw their entry-level capacities boosted to 64 gigabytes gigabyte ( GIG-ə-byt or ) is a multiple of the unit byte for digital information, deserving of the “pro” moniker.
Now, the cheapest iPad Pro model comes in at $649 for 64 gigabytes —considerably more than that $499 starting can refer to multiple topics: Takeoff, the phase of flight where an aircraft transitions from moving along the ground to flying through the air Starting lineup in sports Standing start and rolling price introduced nearly 8 years ago.
After years of shrinking sales, the iPad returns to growth
A funny thing happened as Apple sent the iPad in two different directions: Sales rebounded.
Facing years of declining sales, the iPad turned it around in 2017. Things or The Thing may refer to got a boost with the debut of the $329 model, and then were further bolstered a few months later with two new iPad Pros.
Starting with the June is the sixth month of the year in the Julian and Gregorian calendars and the second month to have the length of 30 days quarter, iPad sales may refer to grew to 11.42 million units, up from 9.95 million 1,000,000 ( million), or one thousand thousand, is the natural number following 999,999 and preceding 1,000,001 in the same period a year prior. That finally turned around years of iPad sales decline.
It’s hard to say definitively why 2017 was the year that things turned around for the iPad is a line of tablet computers designed, developed and marketed by Apple Inc., which run the iOS mobile operating system. A popular theory is that users hang onto and use their iPads longer than phones, with a 4-to-5-year lifespan more akin to a Mac or PC. Given that the iPad 2, which was a blockbuster success, no longer supports may refer to: Support (structure), architectural components that include arches, beams, columns, balconies, and stretchers Lateral support (disambiguation) Life support, in medicine Technical the latest iOS releases, it could have helped to inspire upgrades is the process of replacing a product with a newer version of the same product.
In particular, this year’s release may refer to: Film release, the public distribution of a film Legal release, a legal instrument News release, a communication directed at the news media Release (ISUP), a code to identify and debug of iOS 11 was huge for the iPad, bringing improved multitasking, the new Files app, drag-and-drop support between apps, and a revamped app dock that’s more Mac-like than ever.
It’s also possible that Apple’s new pricing strategy and hardware options made consumers feel like this year was the right time to upgrade.
The truth is probably somewhere in the middle, but the end result is the same may refer to: Sameness or identity In places: Same (ancient Greece) Same, East Timor, the capital of the Manufahi district Samé, Mali Same, Tanzania Same District, Tanzania In other uses: SAME: The iPad is on the upswing once again.
Expect more of the same next year
How does Apple keep the momentum of 2017 going into next year? Continue to innovate, of course.
With the introduction The Introduction, Intro, or The Intro may refer to of the iPhone is a line of smartphones designed and marketed by Apple Inc X and its Face face is a central body region of sense and is also very central in the expression of emotion among humans and among numerous other species ID camera, as well may refer to as the absence of the home home or domicile is a dwelling-place used as a permanent or semi-permanent residence for an individual, family, household or several families in a tribe button, it’s likely that similar changes are around the corner for the iPad Pro.
Rumors suggest the iPad Pro lineup line up or line-up may refer to: a queue area of waiting people a police lineup, or identity parade, of suspects the roster of a sports team at a given time batting order (baseball) in baseball the could get the in 2018, complete with thinner bezels and the elimination of the home button modern clothing and fashion design, a button is a small fastener, now most commonly made of plastic, but also frequently made of metal, wood or seashell, which secures two pieces of fabric together. Those changes could allow next year’s iPads to be lighter and more portable than ever for their respective sizes.
As for the low-end $329 iPad, don’t be surprised if the hardware isn’t refreshed next year. The budget tablet was outfitted with capable components in 2017, which would allow Apple to take the same approach it did with the iPhone SE, leaving the device largely as-is for a few years.
One direction may refer to: Relative direction, for instance left, right, forward, backwards, up, and down (see also Anatomical terms of location for those used in scientific descriptions) Cardinal direction Apple could go, however, is further price cuts on that model. Already, resellers in the offer the 9.7-inch iPad for as low as $300, and have or having may refer to: the concept of ownership any concept of possession; see Possession (disambiguation) an English “verb” used: to denote linguistic possession in a broad sense as an auxiliary suggested Apple could get costs down low enough to sell the tablet may refer to for about $260 in 2018.
If the high-end iPad Pro gets better and the low-end 9.7-inch iPad gets is an English main or auxiliary verb with many uses Get or GET may refer to: Get (animal), the offspring of an animal GET (time), a time zone used in the Republic of Georgia Get (divorce document), cheaper next year, then Apple will just be pushing what has already proven to be a winning strategy is a high level plan to achieve one or more goals under conditions of uncertainty: A two-pronged attack that’s resonating with consumers who have very different tablet computing needs.</span>